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Mondelez International invests in cake-making line

Released at: 15:58, 19/05/2017

Mondelez International invests in cake-making line

Photo: Collected by Minh Duc

New line at Hung Yen facility to meet increased demand.

by Doanh Doanh

Mondelez International is investing in a new cake-making line at its Hung Yen facility to increase its capacity to meet robust market demand. The world-class line is aimed at making Vietnam a key manufacturing country in Asia-Pacific.

According to Mr. Stephane Gripon, Managing Director of Mondelez Kinh Do Vietnam, this investment is a key milestone in the success of Kinh Do’s integration with Mondelēz International. “This investment is part of our integration masterplan and will bring our beloved brands to more consumers across Vietnam and Southeast Asia,” Mr. Gripon told local media. “As the snacks market grows, we aim to increase our production capacity in line with the highest quality standards to systematically anticipate demand in the region. Therefore, we believe it’s the right time to invest.”

The new line follows Mondelez’s global quality standards and strictly follows Good Manufacturing Practices (GMP) to produce various brands of sponge cakes. It has also received Halal “A” certification from the Indonesian Council of Ulama (MUI).

Its integration with Kinh Do since 2015 has been a game changer for Mondelez in Vietnam, creating a business with an annual revenue of more than $200 million and combining shared values and a passion for brands people love.

Mondelēz International completed the acquisition of an 80 per cent stake in Kinh Do in July 2015. First announced in November 2014, the combination brings together Kinh Do’s well-loved local snacks, including Kinh Do mooncakes and biscuits, Cosy biscuits, Solite soft cakes, and AFC crackers, with Mondelēz International's iconic global brands such as Oreo cookies, Ritz crackers, and Cadbury chocolate.

Mondelez’s team has worked hard to renovate their portfolio and innovate in new segments such as premium gifting with brands such as Lu, Cosy, Solite, and AFC. Oreo has also benefited from its strong distribution system in traditional trade channels.

Lu La Collection Française, the company’s new French butter cookies product, found success during the last Lunar New Year (Tet) holidays with very strong demand, and the Kinh Do brand has also been very dynamic across its fresh bread and mooncake offerings.

Mondelēz International, Inc. is a global snack powerhouse, with pro-forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, it is a world leader in biscuits, chocolate, gum, candy, and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits, Cadbury, Cadbury Dairy Milk and Milka chocolate, Trident gum, and Tang powdered beverages. 

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