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MINISO opens new HCMC store

Released at: 13:22, 11/06/2018

MINISO opens new HCMC store

Photo: Khanh Chi (VET)

New store part of retailer's expansion plans in 2018.

by Hong Nhung

The Vietnamese subsidiary of lifestyle and household item retailer MINISO opened a new store on Bui Vien Street in Ho Chi Minh City’s CBD on June 9.

MINISO has over 2,800 stores in more than 60 countries and territories around the world, including the US, Australia, Canada, South Korea, Japan, China, Taiwan, Vietnam and elsewhere. Its 30 stores in Vietnam are in Hanoi, Ho Chi Minh City and north-central Nghe An province and it is in the process of expanding to 200 stores around the country. 

MINISO’s products range from only VND43,000 ($1.9) and are designed and managed according to Japanese and European standards. With a philosophy of "simplicity, nature and good quality" and a brand proposition of "returning to nature", MINISO brings to customers products with safety, quality, environmental-friendliness, and reasonable prices.

The grand opening ceremony for MINISO Bui Vien indicates the development of the brand in Vietnam and continues its mission of bringing to Vietnamese consumers affordable quality products with a perfect shopping experience.

In a recent statement, MINISO announced it plans to open a further 50 stores by the end of this year. It has a strong supply chain to support its operations. A 10,000 sq m sorting warehouse in Ho Chi Minh City is scheduled to be put into use in the middle of this year, which will provide strong support for digital operations and analysis as well as its logistics supply chain. 

MINISO also has its own unique branded products, meeting the consumption habits of local consumers and catering to the tastes of the masses. At the same time, it does its best so that consumers love and rely on its products.

MINISO’s development in the global market over recent years has been eye-catching. Turnover in 2017 reached $1.8 billion; double the figure in 2015.

With high growth, MINISO opens 80-100 stores around the world every month and is expected to have 10,000 worldwide by 2022, of which 400 will be in Vietnam.

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