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MEF III invests in Vua Nem JSC

Released at: 14:55, 04/06/2018

MEF III invests in Vua Nem JSC

Photo: MEF III

Mekong Capital's Mekong Enterprise Fund III announces investment in mattress and bedding provider.

by Linh San

Mekong Enterprise Fund III (MEF III), an arm of Mekong Capital, has announced it has completed an investment in mattress and bedding provider the Vua Nem JSC.

The investment will allow Vua Nem to merge its two brands - Dem.vn and Vuanem.vn - into one single brand called Vua Nem, build a new e-commerce website, and expand its network to 300 stores around Vietnam by 2022. It currently has 40 stores in 23 cities and provinces, including in Hanoi, Ho Chi Minh City, Hai Phong and Da Nang.

“Our vision is to become the biggest retailer for mattress and bedding products in the country,” said Mr. Hoang Tuan Anh, Founder and CEO of Vua Nem. “Thanks to the partnership with Mekong Capital, we have access to their value creation framework of Vision Driven Investing and best practice in the retail industry.”

“What makes us confident in this investment is the founders’ openness to building up the management team,” said Ms. Nguyen Thu Thuy, Mekong Capital’s Deal Leader for Vua Nem. “The team today is far from where we first met. This team will be able to make Vua Nem the biggest and most trusted expert in providing sleep products and solutions to local customers.”

Vua Nem is the seventh investee company announced by MEF III.

It was founded in 2007 by two Vietnamese entrepreneurs, Mr. Anh and Mr. Nguyen Vu Nghia, who had a firm belief in the model of US company Mattress.com. They bought the Dem.vn domain name, which until recently was one of the two brands the company had been operating, before merging to become Vua Nem.

Unlike other mattress retailers in Vietnam, which are showrooms for a single brand, Vua Nem provides a wide range of products from many brands, in order to offer the perfect solution to each customer.

Established in 2001, Mekong Capital is a Vietnam-focused private equity firm that has the most extensive private equity track record in the country. Its investee companies are typically among the fastest growing and market leading companies in Vietnam’s consumer-driven sectors, such as retail, restaurants, consumer products and distribution.

Mekong Capital commits substantial time and resources to adding value to the companies in which its funds invest and has played an important role in the success of many of its past investments.

Launched in May 2015, MEF III is a private equity fund and currently has $112.5 million in committed capital. It typically targets investments ranging from $8 to $15 million and makes both minority and buy-out investments.

It applies Mekong Capital’s well proven approach towards adding value as a shareholder, which is grounded in the Vision Driven Investing framework and Mekong Capital’s extensive network of international experts and resources.

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