21:39 (GMT +7) - Wednesday 18/07/2018

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Mediheal opens second HCMC showroom

Released at: 16:46, 08/01/2018

Mediheal opens second HCMC showroom

Photo: Hong Nhung (VET)

South Korean cosmetics brand expands in southern city.

by Khanh Chi

Mediheal opened its second cosmetics outlet in Ho Chi Minh City, on Nguyen Hue Street, a few days ago, following its first in the city’s District 1 and another in Hanoi’s Cau Giay district opened on December 23. It also launched a new product line of bio-masks.

The South Korean cosmetics brand specializes in paper face masks exclusively distributed in Vietnam by the Mediheal Vietnam Company Limited.

With the new opening, Mediheal targets a breakthrough in revenue from the store’s strategic CBD location, changing the beauty habits of local customers by using convenient and effective paper face masks.

The company has recently signed a strategic cooperation agreement with Aeon Mall to distribute its cosmetics in the supermarket network.

“With the goal of bringing healthy and beautiful skin to Vietnamese people by using safe and quality cosmetics and in the hope of accompanying Vietnamese women in caring for their skin, we will try to expand our chain,” said Mr. Vu Manh Hung, Chairman of Mediheal Vietnam. “At the same time, the company also aims to increase its brand recognition throughout the country, starting with opening this second outlet in the center of the pedestrian street [Nguyen Hue Street].”

Attending the opening was singer Noo Phuoc Thinh, who shared her experience with Mediheal’s face masks and met with fans.

Beginning in South Korea in 2008, Mediheal quickly created the habit of wearing face masks to protect the skin. Its products are now available in major countries such as the US, China, Japan, and Singapore.

Vietnam has recently become fertile ground for South Korean investors in the beauty care and cosmetics industry. A representative from South Korea’s Beaupeople acknowledged that Vietnam has been a country of great potential for enterprises from South Korea in the beauty care sector. This can be attributed to increasing incomes and job requirements, boosting demand among urban Vietnamese women and young people for beauty care under professional therapies, which is rising at around 30 per cent each year.

He also said that Vietnam does not have many foreign franchise brands in the beauty care industry, which represents potential, and this is expected to become a leading business trend in the next decade.

Another South Korean beauty care brand, Yakson Beauty, also recently opened its first outlet in Ho Chi Minh City, following the success of its beauty salon chain in Hanoi. This was its sixth outlet in Vietnam and its first in the south.

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