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McDonald's opens latest outlet in Hanoi

Released at: 11:18, 09/08/2019

McDonald's opens latest outlet in Hanoi

Photo: McDonald's Vietnam

Fourth outlet of fast food giant in capital opens in Dong Da district.

by Ngoc Lan

The world’s leading fast-food retailer, McDonald’s, opened its fourth restaurant in Hanoi on August 8, marking a new step in its strategy to expand in the market and increase its market share in Vietnam’s north.

The new outlet is located at 1 Thai Ha Street in Dong Da district, the gateway to the center of Hanoi and near many schools, residential areas, and entertainment venues.

Continuing to maintain and promote its ambition of providing customers with quality food options prepared under strict food safety and hygiene processes, McDonald’s Thai Ha is ready to serve customers its famed Big Mac, French fries, and fried chicken, and also has a McCafé. All of their “Happy Meals” targeted at children are sold with complimentary toys or children’s books.

Mr. Nguyen Huy Thinh, General Manager of McDonald’s Vietnam, said that in order to adapt to Vietnamese dining habits, McDonald’s focuses on promoting a localization strategy in its menus and offers meals at preferential prices to meet customer needs. “At the same time, we also make a difference in fast food service with automatic ordering, interactive table service, and the McDonald’s app, promising to bring customers surprises and new experiences,” he added.

To mark its opening, McDonald’s Thai Ha is offering attractive promotions such as “buy 1 get 1” Big Macs from August 8 to August 18.

McDonald’s arrived in Vietnam in 2014 with a developmental licensee, a franchising model that is used in many markets around the world to grow the McDonald’s brand.

With 22 restaurants in the country, McDonald’s offers unique experiences for Vietnamese consumers, such as free parking, drive-thru ordering, 24-hour openings, the McDelivery service, a self-ordering kiosk, and the McCafé coffee brand located inside its restaurants.

The McDonald’s brand applies technology to improve service quality and customer care. For example, the EOTF - Experience of the Future - is one of its strategic directions McDonald’s is trying to bring to global customers in the future. As a special feature, EOTF is not only about technological standards but also quality standards for people and services that account for 35 per cent of all standards.

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