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Matching Japanese & Vietnamese food and agriculture enterprises

Released at: 15:22, 14/09/2019

Matching Japanese & Vietnamese food and agriculture enterprises

Photo: Phi Linh

JETRO holds business matching event to bring enterprises from two countries together.

by Phi Linh

Mr. Hironobu Kitagawa, Chief Representative of the Japan External Trade Organization (JETRO) in Hanoi, spoke highly of Vietnam’s food, agricultural, and fishery production with VET on the sidelines of the organization’s Business Matching of Japanese Agriculture, Fisheries and Food 2019 event on September 13 in Hanoi.

“The quality raises the ability to export to Japan,” he said. “As the representative of Japanese enterprises here, we also hope to expand the potential to be able to sell goods in Vietnam. We should study new flavors and products so that the two sides can work together and promote trade between the two countries.”

Mr. Hironobu Kitagawa

JETRO recognizes that the capacity of Vietnamese enterprises and manufacturers is high and is now stronger than previously. This improved capacity is becoming more and more attractive to foreign businesses, especially Japanese enterprises, in cooperating with Vietnamese counterparts.

Assessing the investment opportunities of Japanese and Vietnamese enterprises, Mr. Kitagawa added that ways need to be identified to cooperate so that the two sides can better understand each other’s business culture to work together more smoothly.

Vietnam has gradually improved its administrative procedures, so its business environment is much better than before. Some problems regarding policies that Japanese businesses face, however, have not been addressed.

Mr. Kitagawa, however, underlined that the business environment has notably improved. “I hope that Vietnam’s legal policies for Japanese enterprises and foreign enterprises in general will be given more attention,” he said.

JETRO held the event to enhance trade activities between enterprises from Japan and Vietnam. It attracted the participation of 34 Japanese enterprises offering high-demand products such as seafood and processed seafood products, supplementary products, and processed foods such as candy, baby food, and Wagyu beef.

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