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Mai Linh signs deal for tablets in taxis

Released at: 17:42, 06/06/2018

Mai Linh signs deal for tablets in taxis

Photo: IDOOH

Taxi company teams up with IDOOH to provide In-Ride Out-of-Home (OOH) tablet screens.

by Doanh Doanh

Vietnamese taxi company Mai Linh has signed a memorandum of understanding (MoU) with IDOOH International to deploy 5,000 of IDOOH’s In-Ride Out-of-Home (OOH) tablet screens.

The agreement will commence with an initial in-taxi screen roll-out to 1,000 taxis by December 2018, followed by another 4,000 vehicles in 50 cities around Vietnam. The fully interactive 10-inch media tablets will provide high-quality entertainment, information, and full e-commerce ability.

“Emerging economies like Vietnam are important for us and this partnership with Mai Linh, Vietnam’s largest taxi fleet, is an opportunity for us to grow our regional network of in-vehicle screens,” said IDOOH Group CEO Mark Forsyth. “We look forward to working with them to transform the in-taxi passenger experience and provide brands with an opportunity to reach a growing middle-income segment through our intuitive media technology.”

Mai Linh is IDOOH’s third transport partnership in Asia-Pacific, following its tie-up with Micab Philippines in May and Comfort DelGro’s outdoor advertising arm Moove Media in April.

Out-of-Home advertising is now a $29 billion market, with revenue expected to grow 3 to 4 per cent per year over the next five years and reach $33 billion by 2021, according to a MAGNA Intelligence and Rapport study.

With its distinctive green color, which represents life, the environment and traffic safety, Mai Linh has become a familiar brand not only among domestic consumers but also foreigners.

Mai Linh has asserted its top position in the passenger transport industry. Following mottos of “The Customer is King” and “Safe and Convenient Every Time, Everywhere”, it has kept expanding, upgrading its fleet, developing new services, training its drivers, and updating and applying technology.

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