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Luxstay signs cooperation agreement with Rakuten Lifull

Released at: 16:45, 28/09/2018

Luxstay signs cooperation agreement with Rakuten Lifull

Photo: Ngoc Lan

Home sharing platform becomes strategic partner in Rakuten's travel and accommodation business.

by Ngoc Lan

Vietnamese home sharing platform Luxstay signed a cooperation agreement on September 27 in Hanoi with Rakuten Lifull, a member of Japan’s Rakuten E-commerce Corporation, becoming a strategic partner in Rakuten’s travel and accommodation business.

The strategic cooperation is part of Luxstay’s plans to expand in the Asian market, marking new developments in the hospitality industry for both Luxstay and Vietnam.

With the rapid growth of internet users and the high demand for tourism from the middle class, Vietnam has become a dynamic and attractive market, making global e-commerce giant Rakuten decide to penetrate the market.

The number of Japanese tourists to Vietnam to travel and work is quite large, followed by demand for accommodation.

Japan, meanwhile, is also an attractive destination for Vietnamese tourists, and for this reason Luxstay is cooperating with Rakuten Lifull. Customers of both sides now have more diverse choices. Vietnamese tourists to Japan can stay in a local home through Luxstay, while Japanese tourists can easily find homestays and villas in Vietnam through Rakuten’s platform.

Luxstay and Rakuten Lifull also plan to invest in and launch a chain of accommodation brands in Vietnam called Rakuten Stay, cooperating with real estate developers in condotels. Rakuten Stay will manage the operations of serviced apartment buildings in accordance with Japanese standards and in cooperation with real estate investors in condotels.

Mr. Dzung Nguyen, President of Luxstay, said that the cooperation will help Vietnamese customers experience the service of Japanese homestays. “Through this strategic cooperation, Luxstay also hopes to further promote Vietnam's tourism industry, especially the promotion of Vietnamese images and Vietnamese homestay services for Japanese visitors,” he added.

Mr. Munkuatsu Ota, Representative Director of Rakuten Lifull Stay, said the development of the first Rakuten Stay brand property outside Japan through their partnership will provide new and exciting accommodation options for travelers around the world in Vietnam. “We are delighted to partner with Luxstay to provide Vietnamese and Japanese travelers with more accommodation options when travelling to these countries,” he said.

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