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Khanh Hoa Salanganes Nest aims for success

Released at: 12:02, 20/04/2017 Vietnam golden dragon awards & Vietnam Excellent Brand Awards

Khanh Hoa Salanganes Nest aims for success

Photo: yenkhanhhoa.info

Brand honored with Vietnam Excellent Brand Award on April 8 by Vietnam Economic Times.

by Khanh Chi

Khanh Hoa Salanganes Nest, the leading manufacturer of swallow nest products in Vietnam, has successfully developed its brand for more than 25 years. Its products are trusted and highly regarded by consumers and the company has received recognition from the State and major awards from local and international organizations.

Khanh Hoa Salanganes Nest has become familiar among and trusted by many families. Its products are also selected by many to improve the health of their families or as gifts. Every Tet (lunar new year) and national holiday, Khanh Hoa Salanganes Nest represents a meaningful, practical health gift that conveys a message of love to parents, relatives, and friends. The success of Khanh Hoa Salangane Nest stems from a combination of many key factors.

Core value: “King nest” quality

The success of a brand is always associated with the quality of the products it brings to the market. With Khanh Hoa Salanganes Nest, “King nest” quality is a core value creating success and helps the brand to develop.

The reason why Khanh Hoa’s natural island nest has been accredited by the elite of Hong Kong (the largest nest distribution center in the world) as a “King nest” is due to its special nutritional value. In the salangane sub-species, the most valuable and rare is Aerodramus Fuciphagus Germani. This sub-species is endemic in Vietnam’s coastal areas and distinct from Aerodramus Fuciphagus Amechanus, which only build their nests in houses. Khanh Hoa Salanganes Nest products from this rare sub-species contain extremely high nutritional value. Moreover, the location the birds build their nests in is in rugged cliffs and caves where waves blast all year round, which also helps the nest have abundant trace elements. During exploitation and processing, Khanh Hoa Salanganes Nest has always paid particular attention to maintaining this nutritional value as well as the natural flavor, creating “King nest” quality.

Publicizing the nutritional value of salanganes nests

Throughout its development, Khanh Hoa Salanganes Nest has been firmly committed to bringing the highly nutritious value of salangane nest to everyone, so they can use a gift of nature in their healthcare regimen. With that mission, Khanh Hoa Salanganes Nest is pioneering a change in business practices associated with salanganes nests, from wholesale batches (dozens to hundreds of kilograms) to the production and packaging of small quantities adaptable to the needs and financial capacity of consumers.

Moreover, with a nationwide store and supermarket network and more than 1,000 distributors and agents in Vietnam’s 63 cities and provinces, from Lang Son to Ca Mau, Khanh Hoa Salanganes Nest is raising awareness about the nutritious value of salanganes nests.

Paying attention to trademarks

Always paying attention to its trademark identity is also a factor behind the success of Khanh Hoa Salanganes Nest. When the name Khanh Hoa Salanganes Nest is mentioned, one immediately thinks of a reputable and quality brand in the field of salangane nests, with its Sanest brand associated with the high-grade salangane nest soft drinks, the Sanatech brand as the leading consultant of salangane raising technology in Asia, and Sanestfoods as high-end salangane nest foods. Each product line has a separate brand, which helps Khanh Hoa Salanganes Nest be even more successful in making an impression on consumers and becoming familiar with every family.

Efforts in scientific research and creativity

Effort in scientific research and creating new products on a scientific basis is a solid foundation for the success of Khanh Hoa Salanganes Nest. Scientific research brought to life include the artificial incubation and raising technology process for Aerodramus fuciphagus Germani in each development stage, an initial phase of artificial incubation of Aerodramus fuciphagus Germani as the scientific basis for the development of in-house salanganes in Khanh Hoa in the 2006-2010 period, research on the techniques of building salangane houses and the finishing of an in-house salangane raising process in the 2011-2013 period, and research on the scientific basis and solutions proposed for the sustainable development of salanganes in Vietnam in the 2011-2014 period.

In particular, the “Salangane Raising and House Building Process and Technique Suitable for Each Region and Locality to Serve the Sustainable Development of Salangane Farming in Vietnam” research conducted by M.S. Le Huu Hoang, Chairman of the Khanh Hoa Salanganes Nest Company, and his colleagues, received a Silver Medal in the International Science and Technology Prize 2016 in South Korea. The event was organized by the Korea Innovation Promotion Association (KIPA), the Korea Intellectual Property Agency (KIPO), and the World Intellectual Property Organization (WIPO) in December 2016. In May 2016, this work received First Prize in the Vietnam Science and Technology Innovation Awards and also received a prize from WIPO.

The above research projects have contributed to the decision to expand salangane numbers, caves, and nests on islands in Khanh Hoa province and also to many localities nationwide, and not only on natural salangane islands, as hundreds of salangane houses have been built by people everywhere. Initially, there were only eight salangane islands with 40 salangane caves, but through the successful implementation of herd immigration and multiplication, the salangane population has backed up the scientific argument that the development of Aerodramus Fuciphagus Germani is associated with the development of salangane island caves. So far, the company has managed 33 salangane islands with 170 salangane caves, contributing to the increase of the natural salangane nest yield over the years.

Reaching out to the world

To promote its trademark in the global market and affirm the value of its elite products of agarwood land on the global salanganes nest map, Khanh Hoa Salanganes Nest has aggressively expanded regionally and internationally. It is now present in 21 countries and territories around the world, with showrooms and chain stores in China, Hong Kong, Taiwan, the US, Japan, Australia, Laos, Cambodia, Singapore, and, especially, G20 countries. The export products of Khanh Hoa Salanganes Nest have exclusive trademarks in 42 countries and territories in the world. This was the result of the strategic vision and the efforts of the company’s leaders as well as its staff.

Actively contributing to the community

Actively contributing to the community with charity and social activities for people and the environment has also been an advantage in Khanh Hoa Salanganes Nest becoming loved and trusted by consumers. The company has contributed to the Sponsoring Association for Disabled Persons, Orphans and Poor Patients in Khanh Hoa province, charity kitchens at hospitals, the Fund for Children, scholarships for poor but studious students in Khanh Hoa, the Fund of Gratitude, victims of Agent Orange / Dioxin in the province, and the Towards the East Sea program.

These factors have significantly contributed to the success of Khanh Hoa Salanganes Nest and also demonstrated the true value of a great name on the global salangane nest map.

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