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Italian business delegation in HCMC

Released at: 16:41, 29/06/2018

Italian business delegation in HCMC

Photo: ITA/ICE

Italian furniture and interior design companies in southern city from June 26 to 28.

by Hong Nhung

The ITA/ICE Italian Trade Commission - Trade Promotion Section of the Italian Consulate General in Ho Chi Minh City and Federlegno Arredo Eventi have organized a premier business mission to Vietnam to explore the market for “Made in Italy” furniture and interior design, visiting Ho Chi Minh City between June 26 and 28.

Vietnamese real estate developers, architects, interior designers, importers, distributors and dealers had the opportunity to meet seven renowned Italian manufacturers in furniture, kitchens, lighting, and artistic mosaics, among others.

The mission included a full immersion program for the Italian delegates to get to know the state of Vietnam’s real estate industry and furniture trends in the country. The delegation met with major Vietnamese property development corporations and visited a number of high-end residential projects as well as luxury furniture showrooms in the city.

The first meeting was with the Hoa Binh Corporation, among Vietnam’s Top 5 general contractors in large-scale projects such as the Le Méridien four-star hotel, the Saigon Centre Complex, the expanded terminal at Tan Son Nhat International Airport in Ho Chi Minh City, and the Cocobay Danang Tourist and Recreation Complex. The delegation will visit Hoa Binh’s Marie Curie Hotel & Suites and Sedona Suites HCMC.

Sedona Suites is a high-end residential building in the city, with a 42-story tower housing top-line serviced apartments with unrivalled amenities and breathtaking views of Ho Chi Minh City and the Saigon River.

Vietnam’s furniture imports over the last three years grew at an average annual rate of 33 per cent. Italy leads in the EU and is third worldwide as a source market, accounting for almost 7 per cent of Vietnam’s furniture imports.

The country’s urbanization rate is 3.4 per cent each year; the fastest in Southeast Asia. Supply of residential buildings, hotels, and resorts is increasing at an annual average of 20 per cent, especially in Hanoi, Ho Chi Minh City and main tourist destinations. The development of the country’s real estate market is expected to continue having a major impact on high-end furniture demand.

ITA/ICE is a government organization that promotes the internationalization of Italian companies, in line with strategies adopted by the Ministry for Economic Development. It provides information, support and advice to Italian and foreign companies. In addition to its Rome headquarters, it also operates worldwide from a network of 79 offices in 65 countries, linked to Italian embassies and consulates and working closely with local authorities and businesses.

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