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HP launches next-generation printers in Vietnam

Released at: 17:12, 16/06/2017

HP launches next-generation printers in Vietnam

Photo: HP Inc.

Powerful A3 multi-function printers deliver world-class security to the office of the future.

by Hai Van

HP Inc. announced a strong line-up of next-generation A3 multi-function printers (MFPs) in Vietnam on June 15. The 54 new Stock Keeping Units (SKUs) include enterprise-class A3 MFPs that are designed to protect themselves in the face of growing cyber attacks on businesses.

The new A3 portfolio transforms today’s copier experience for customers and service professionals by offering a combination of advanced security features unmatched in the marketplace, affordable color via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.

“We are living in a new world order with connected devices and evolving attacks that often hit us when we least expect them,” said Mr. Koh Kong Meng, Managing Director, Southeast Asia, HP Inc. “By integrating security in every stage of product development, we are reinventing security from protection to resilience, delivering highly secure A3 MFPs into the market and making life better, safer for our customers in Southeast Asia. HP set out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs. With Smart Device Services, we are reducing service costs for partners and raising the bar in customer experience.”

HP has signed and on-boarded more than 500 resellers worldwide. The new partners will leverage HP’s tools and infrastructure to provide a high-quality service experience. With the arrival of the A3 portfolio, partners now have new ways to grow revenue and margins in this $55 billion opportunity. According to the IDC IT Security Mature Scape report 2017, 95.6 per cent of organizations in ASEAN are operating with less-than-ideal IT security practices in place.

Advancing security and protecting networks

Embedded with advanced security features that are necessary to combat the growing number of threats targeting business MFPs, the new HP A3 printers are among the world’s most secure enterprise MFPs in the market. Considering that modern MFPs now behave more like PCs and the fact that less than 2 per cent of the world’s hundreds of millions of MFPs are properly secured, improving print security is a top priority for businesses. HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protect devices, data and documents, creating a layered security approach needed to combat advanced attacks.

With HP Sure Start, whitelisting and run-time intrusion detection, HP enterprise-class MFPs are embedded with key security features that automatically trigger a reboot in the event of an attack. When an attack targets the BIOS, firmware or run-time memory, HP enterprise-class MFPs can generate alerts in syslog format and notify IT managers via Security Information and Event Management (SIEM) tools.

HP has also launched a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. In February, it launched The Wolf web series to highlight how corporate networks can be hacked through overlooked vulnerabilities and poorly secured printers and PCs. The Wolf: Season 2 builds upon the dramatic first season, starring award-winning actor Christian Slater as a fictional hacker targeting the healthcare industry’s highly sensitive data records.

Cloud-based innovation and reduced costs

HP’s portfolio of A3 MFPs, including three PageWide platforms and thirteen LaserJet platforms, benefit from the new, cloud-based proprietary service optimization platform, HP Smart Device Services (SDS). SDS can deliver maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the industry leading MPS tool sets resellers use today.    

The HP PageWide Pro devices make color printing more affordable while simultaneously providing best-in-class print speeds. The single and multifunction devices have print speeds ranging from 35 pages per minute (ppm) to 60 ppm and up to 80 ppm in General Office mode. PageWide technology is also more energy-efficient, consuming up to one-seventh the energy of competing color laser machines in the same class while producing significantly less packaging waste associated with supplies and long-life consumables.

HP’s A3 MFPs are available through qualified channel partners or directly through HP.

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