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High recruitment demand among Japanese enterprises in Q1

Released at: 10:04, 07/05/2019

High recruitment demand among Japanese enterprises in Q1

Photo: Viet Tuan (VET)

Demand high in retail and manufacturing, Navigos Group finds.

by Khanh Chi

The Navigos Group, the operator of the country’s largest jobs portal VietnamWorks and executive search firm Navigos Search, for the first time issued a report on recruitment demand for senior management levels among Japanese enterprises in Vietnam during the first quarter of the year.

Its Japan Desk found such recruitment was high in the retail sector and changes were seen in candidate selection among Japanese enterprises in the manufacturing sector.

Manufacturing sector leads

According to the Japan Desk, Japanese enterprises had high demand for recruiting middle and high-level personnel in many sectors during the quarter, such as manufacturing, IT, consumer goods, retail, transportation, engineering, and banking and finance. Most notable was the manufacturing sector, which accounted for more than 50 per cent of recruitment demand.

The emergence of new industrial parks exclusively for Japanese enterprises such as the Supporting Industrial Park Dong Van 3 in northern Ha Nam province and Thang Long 3 Industrial Park in northern Vinh Phuc province has led to an increase in hiring demand for key positions such as Factory Manager or HR Director, to prepare companies from the first steps such as building the factory and the mass recruitment of employees to put the plant into operation.

Strong retail demand

In the first quarter and in the future, large enterprises in the Japanese retail sector in the fields of fashion, household goods, and cosmetics will expand strongly or officially invest in Vietnam. According to Vietnamese candidates, Japanese corporates in this field have strengths in training employees, professional management processes, and dedicated customer service styles, among others. These retail businesses are therefore attractive to Vietnamese candidates.

Their recruitment requirements are quite strict, however, including English proficiency, good communication skills, and a deep understanding of the company’s business and culture, which many young Vietnamese candidates don’t meet. A history of changing jobs too often is also a disadvantage for candidates applying to these corporations.

About five years ago, a fresh graduate with an N2 certificate in the Japanese language could easily find a job in Manufacturing. This is no longer sufficient, however, as the competition among job seekers at Japanese enterprises is increasing. Japanese businesses now prioritize the recruitment of fresh graduates majoring in Japanese and who have a clear career plan. For multinational companies, knowing English is also an advantage.

The expansion of Japanese businesses into Vietnam from China has also led to new requirements for Vietnamese candidates: knowing Chinese to be able to work with Chinese suppliers.

Non-competitive wages

According to the headhunter’s observations, Japanese IT enterprises have not attracted Vietnamese IT candidates because the salary is not competitive compared with European or American companies.

The requirement to comply with working times at Japanese companies compared to the flexible working times, even working at home, found at IT companies in Europe and America also makes Japanese enterprises unattractive to candidates. However, Japanese IT enterprises are very suitable for candidates who feel comfortable with regulations and attach importance to stability and long-term commitment.

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