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Hapro among exhibitors at CIIE 2018

Released at: 10:33, 07/11/2018

Hapro among exhibitors at CIIE 2018

PM Nguyen Xuan Phuc at the CIIE's Vietnam Pavilion (Photo: Hapro)

Hapro at Shanghai expo to promote Vietnamese agricultural products and boost exports.

by Mai Lien - Khanh Chi

The China International Import Expo (CIIE) 2018, held by the Chinese Ministry of Commerce in cooperation with the Shanghai Trade Commission, is being held between November 5 and 11 in Shanghai on 200,000 sq m and is expected to have more than 100 exhibitors and around 150,000 trade visitors from China and other countries.

At the opening ceremony, Prime Minister Nguyen Xuan Phuc said he appreciates the organization of CIIE 2018, expressing win-win and beneficial partnership attitudes, promoting economic and trade cooperation, and creating a strong impetus for regional and global economic growth.

He affirmed that enterprises from different countries, especially China, would understand more about Vietnamese products and its development potential and together promote trade cooperation and sustainable and mutual benefits.

Highlights of Vietnamese businesses

Vietnam has organized a national pavilion featuring 25 leading enterprises that are major exporters in agricultural products, aquatic products, processed food, and trade services. Within the framework of the expo, Vietnamese enterprises have held many meetings and exchanges with partners from China and other countries to seek cooperation and investment opportunities.

Prime Minister Phuc visited the Vietnam Pavilion and stopped at the Hanoi Trade Corporation (Hapro) booth, a member of the BRG Group, where he complimented Hapro’s efforts to boost Vietnam’s agricultural exports to international markets in recent times, including rice products, which have been a driving force of exports to China.

Hapro signed a number of valuable export contracts on the first day of the expo and it expects to welcome nearly 200 customers to visit and purchase items on display.

“Hapro’s participation at the expo is also a chance to carry out the National Trade Promotion Program 2018, contributing to promoting the country’s image and businesses and boosting exports,” a representative from Hapro said. “Through the expo, we hope to boost exports of agricultural products other than rice, thereby increasing our export turnover to the Chinese market by 20-30 per cent in 2019.”

Export promotion

Since Hapro’s first shareholders meeting post-equitization in June, its business activities have seen many changes, especially in exports. According to Ms. Nguyen Thi Nga, Chairwoman of both the BRG Group and Hapro, the goal behind Hapro’s equitization is to continue to build and develop the company into an import and export firm with sustainable development and competitive competence.

Hapro’s development focus is to promote and increase export turnover, making Hapro the leading international brand in the region. It has also successfully built five export items in Vietnam’s top 5 leading exports: rice, cashew nuts, pepper, coffee, and handicrafts.

In order to achieve its objectives, Hapro has developed its export business towards actively creating raw material areas for key export items associated with the construction and development of processing plants, such as investing in an additional rice processing factory and building a clean pepper processing factory in southern Binh Duong province.

Hapro will be able to develop private branded products that are directly exported to foreign retail networks, increasing the value of Vietnamese agricultural products.

By 2020, Hapro strives to reach total revenue of around $386 million (up 45 per cent against 2018), with 80 per cent coming from export activities, while export turnover is to reach $200 million, up 66 per cent against 2018.

Thanks to the implementation of synchronous solutions, including efforts in trade promotion activities, after nearly four months of operation as a joint stock company, Hapro has continued to maintain the pace of development in production and business activities.

Export turnover in the first nine months of this year reached $89 million, equal to 120 per cent of the same figure in the first nine months of 2017. Total revenue reached $167.5 million, equal to 120 per cent. Certain export items continued to record rapid growth, such as cashew nut, reaching $62 million, up 15 per cent year-on-year, and rice, reaching nearly $18 million, up 22 per cent.

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