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H&M opens first store in Vietnam

Released at: 15:48, 14/09/2017

H&M opens first store in Vietnam

Photo: H&M

HCMC outlet welcomes first customers on September 9.

by Doanh Doanh

A different type of traffic filled the streets of Dong Khoi and Ly Tu Trong when Ho Chi Minh City was greeted by bright lights early last weekend, as more than 4,000 people queued for the grand opening of H&M’s very first store in Vietnam.

The long-awaited store finally opened its doors at 11am last Saturday morning, September 9, accompanied by dance and music, surprises, and opening offers, making fashion with the best quality and price in a sustainable manner now available to everyone in Vietnam.

H&M’s Country Manager for Southeast Asia, Fredrik Famm, Sales Manager for Vietnam, Anne Soderberg, and Store Manager, Nguyen Kieu Oanh, officially cut the ribbon and welcomed the first eager shoppers. “We have been waiting for this day for a long time and the response from our customers in Vietnam is definitely worth the wait!” said Mr. Famm. “I am proud to welcome shoppers to our very first store and we are pleased to offer our customers added value through fashion, quality, and sustainability at the best price in a sustainable way.”

Right before the official opening, a pre-opening countdown party with live DJ performances and signature H&M staff dances were enthusiastically enjoyed by all standing in line. Limited edition H&M Vietnam tote bags with H&M goodies were given away to the first 1,000 customers in the queue, and H&M also surprised and excited the crowd with three giant gift cards of VND6 million, 4 million and 2 million ($264, $176 and $88) to three lucky shoppers.

Located at Vincom Center Dong Khoi in District 1, the 2,000 sq m flagship store spans two levels and houses a selection of the latest fashion and accessories for men, women, teenagers and kids, including H&M Studio AW’17 womenswear.

Later in the year, it will also bring global lines such as The Weekend’s Selection and the recently announced ERDEM x H&M designer collaboration followed by the Holiday collection.

The store was open from 11am to 10pm on the opening day, while regular hours are 9.30am to 10pm every day.

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