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Grab & Samsung to drive digital inclusion in region

Released at: 22:27, 01/02/2018

Grab & Samsung to drive digital inclusion in region

Photo: Grab

Wide-ranging MoU to bring benefits of technology to millions across Southeast Asia.

by Hong Nhung

Ride-hailing platform Grab and Samsung Electronics recently announced the signing of a multi-year memorandum of understanding (MoU) to drive digital inclusion in Southeast Asia.

The two will work together on a wide range of initiatives to bring the benefits of technology, such as enhanced customer experiences and improved income opportunities, to millions of consumers and Grab driver-partners across the region.

Grab is one of the leaders in ride-hailing in Southeast Asia, an industry that is one of the fastest-growing internet services sectors and expected to be a $25-billion regional market by 2022. As part of the wide-ranging strategic collaboration, Grab and Samsung will develop customized solutions for the ride-hailing industry, including micro-financing schemes for Grab’s more than 2.3 million driver-partners, improved customer booking and in-car experience, and new mobility solutions.

The two will also work together to expand into Southeast Asia’s fragmented mobile payments ecosystem and provide a mobile payments solution that will serve the needs of consumers.

“Southeast Asia is home to the world’s fastest-growing emerging markets, yet many in the smaller towns and cities do not have easy access to the growing digital economy,” said Mr. Anthony Tan, Group CEO and Co-founder of Grab. “Mobile technology can bridge the infrastructure divide and make economic growth more inclusive. Samsung is one of the world’s most innovative technology companies and we’re thrilled to partner with them to empower more people in Southeast Asia to improve their livelihoods and provide more digital services for everyone on the Grab platform.”

“Here at Samsung, developing meaningful innovations for the betterment of our consumers’ lives is always at the heart of what we do,” said Mr. Sangchul Lee, President and CEO of Samsung Electronics, Southeast Asia & Oceania. “We believe in the Internet of Things (IoT) and the various benefits a more digitally-connected world brings, and we are excited to be partnering Grab to provide consumers within the region an enhanced array of digital solutions for their everyday needs. Through this collaboration, we hope to explore how we can work together to tap into the massive growth opportunities from Southeast Asia’s digital economy.”

The strategic collaboration will be rolled out in phases across all countries in Southeast Asia where Grab operates. More than 2.3 million Grab driver-partners in the region will have access to a micro-financing program focused on giving them access to robust mobile technology, which will reduce the cost of purchasing a smartphone and also lower ongoing maintenance costs with superior software and security features.

To make Grab’s services more accessible to commuters and customers in Southeast Asia, Grab will introduce more GrabKiosks and GrabBooths in busy consumer hubs such as shopping malls, hotels, and airports. These feature Samsung devices with the Grab app pre-installed, allowing individuals and concierge services to book a Grab ride for themselves or others, even when they do not have data connectivity.

The devices at GrabKiosks and GrabBooths will be rolled out in Vietnam and Singapore in the first quarter of 2018 and other countries in Southeast Asia later in the year.

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