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Global sports media group enters Vietnam

Released at: 19:11, 17/06/2019

Global sports media group enters Vietnam

Photo: Khanh Chi (VET)

ONE Championship announces long-term development strategies in the country.

by Khanh Chi

ONE Championship, an organizer of martial arts competitions and the largest global sports media property in Asia, recently announced it will penetrate into Vietnam.

With established martial arts superstars and many more up-and-coming martial arts athletes, Vietnam is well-represented on the global stage of martial arts competition, according to Mr. Chatri Sityodtong, Chairman and CEO of ONE Championship.

It aims to bring its unique brand of martial arts action and introduce the core values of integrity, humility, honor, courage, respect, discipline, and compassion. In addition, ONE Championship aims to discover Vietnamese martial arts talent from the grassroots and share their stories with the world.

“ONE Championship’s entry into Vietnam is coming at the right time,” he said. “As the leader of the world’s largest martial arts organization, I would like to showcase the true essence of martial arts through its deep-rooted values of integrity, humility, honor, respect, courage, discipline, and compassion.”

“Our goal is to make the world a better place through martial arts and to build real-life superheroes who ignite the world with hope, strength, dreams, and inspiration. Our superstars are ready to showcase their amazing skills. I can’t wait to tell their stories.”

ONE Championship is the “home of martial arts” and is the world’s largest martial arts organization, hosting bouts across all styles of martial arts. In just eight years since its inception in 2011, ONE Championship has risen to become the largest global sports media property in Asian history.

Vietnam has a rich martial arts culture steeped in history. Traditional Vietnamese martial arts have enriched the lives of millions of Vietnamese people throughout the years. ONE Championship aims to celebrate this rich ancestral martial arts culture and history, and at the same time light the path to the future of Vietnamese martial arts in the years to come.

ONE Championship is also the largest producer of millennial live sports content in Asia. Headquartered in Singapore, ONE is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more.

It hosts the biggest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions on the largest global media broadcast in Asia. ONE eSports, a subsidiary of ONE Championship, runs Asia’s largest global eSports Championship Series with some of the biggest blockbuster game titles in the world.

ONE Championship and Dentsu Inc., Japan’s largest global advertising agency, last year agreed to launch ONE Esports as a joint venture together in 2019. Razer, Singtel, and other top industry players have also entered into partnership MoUs with ONE Esports to lead Asia’s esports industry together.

In addition to its digital platforms, ONE Championship broadcasts to over 2.6 billion potential viewers across over 140 countries with some of the largest global broadcasters.

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