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Coca-Cola launches milk line

Released at: 09:49, 18/04/2019

Coca-Cola launches milk line

Photo: Coca-Cola Vietnam

Soft drink manufacturer introduces new range of Nutriboost UHT milk products.

by Hung Cao

Coca-Cola Vietnam Beverages Ltd. unveiled three brand-new Nutriboost UHT milk products on April 16 that use Fonterra’s New Zealand dairy products, in the company’s latest effort to tap into consumers’ rising and diversified demand for nutrient-rich products.

The new Nutriboost UHT milk range is available in three varieties: Nutriboost Kids, providing children from three years old with optimal nutrients at three different times of the day; Nutriboost To-Go, adding oats and natural fiber and designed to offer the body boundless energy; and Nutriboost Beauty science-based formula skim milk, which has long been associated with fitness.

The newly-launched milk products mark the first project under a strategic alliance between Coca-Cola and Fonterra in the Southeast Asia region, which aims to provide Vietnamese consumers with science-based formula and nutrient-rich milk products sourced from New Zealand and catering to the diverse nutritional demands of various consumer groups.

The launch also re-affirms Coca-Cola’s commitment to becoming a total beverage company, in which it offers innovative products with proven sustainable health benefits for consumers.

The original milk-and-juice drink Nutriboost, launched in 2010, has been Coca-Cola’s breakthrough in the value-added dairy product category. It provides the essential nutrients needed by young millennials to provide energy for their busy daily routine. Taking from the success of Nutriboost, Coca-Cola expanded its product range and elevated Nutriboost as a brand with smart nutrition solutions.

The philosophy underlying Nutriboost’s new milk product development includes Right Nutrition - Right Occasion - Right Method. Made from 90-95 per cent certified New Zealand milk, the powerful combination of science-based formula and natural nutrients with pleasantly delicious flavors offers consumers smart nutrition solutions that help them experience a fully optimized life and be free from the intense pressures of modern life.

“More than ever before, Vietnamese families and active millennials are consciously seeking smart nutrition solutions for a long-term health foundation, which helps them pursue greater goals energetically in a fast-moving and challenging life,” said Mr. Steve Bonz, General Manager of the strategic alliance.

“Consumer demands are different among various groups. While children need mental and physical development, women seek health benefits and beauty, and busy millennials look for boundless energy. Dairy products therefore should be customized to optimize the benefits brought by nutrient-rich milk sources to best suit each customer’s particular needs.”

The three Nutriboost UHT milk variants, in addition to the existing milk-and-juice range, will soon be available in supermarkets and convenience stores nationwide.

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