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CharS Foundation teams up with CAN and Coin Swap

Released at: 08:30, 06/11/2018

CharS Foundation teams up with CAN and Coin Swap

Photo: Lotte Retail

Three sign strategic partnership to provide free charging services at Lotteria outlets.

by Khanh Chi

The CharS Foundation, a member of South Korea’s Global E-Detail Co. (GED), and the Hong Kong-based coin exchanges CAN and Coin Swap announced the launch of free phone charging services for the Lotteria fast food restaurant system worldwide, including 250 outlets in Vietnam, at a signing ceremony held in Ho Chi Minh City recently.

The free charging service provides convenient free charging to customers who need to recharge their smart devices and contributes to creating social value. Profit generated through a coupon and advertising service automatically sent to users’ mobile phones while charging is additionally provided for social contributions and donations. Customers can automatically participate in these activities simply by charging their phones.

The technology and commercial value of introducing a method of providing a charging service using the Lotteria app and Lotteria Vietnam, the top franchise in Vietnam, has also been recognized. Through the World Media&Trading, the CharS Foundation’s on-site agent, the CharS charging service will be provided at 250 Lotteria outlets throughout Vietnam, increasing service levels such as customer satisfaction and convenience.

The foundation has also successfully completed a strategic partnership memorandum of agreement (MoA) with global coin exchanges CAN and Coin Swap. CAN provides advertisement-based wi-fi services on railways throughout Hong Kong and China.

Through this partnership, the CharS Foundation, CAN and Coin Swap are receiving attention in the rapidly growing global mobile advertisement market through an independent mobile ad platform featuring a charging ad service and wi-fi ad service, and are presenting a new paradigm in the global advertising market.

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