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Can Tho, Novaland, BCG, MB sign deal to develop Mekong Delta tourism

Released at: 22:38, 29/03/2018

Can Tho, Novaland, BCG, MB sign deal to develop Mekong Delta tourism

Photo: Novaland

MoU to connect and attract more international organizations to support climate change adaptation in Delta.

by Hong Nhung

The Can Tho City People’s Committee, the Novaland Group, the Boston Consulting Group (BCG), and the Military Commercial Joint Stock Bank (MBBank) teamed up on March 27 to implement a project on developing the Mekong Delta’s tourism sector towards climate change adaptation.

The cooperation agreement was signed in Can Tho in the presence of Prime Minister Nguyen Xuan Phuc.

The project aims to build and carry out a strategy for tourism connectivity and the development of the 13 Mekong Delta cities and provinces, with Can Tho city playing the key role.

The parties hope to build suitable models under international standards to tap into the Mekong Delta’s tourism potential while preserving local cultural identities. They will also look to improve tourism services and public awareness about environmental protection and help small and medium-sized enterprises create more jobs for local people.

The Mekong Delta is the largest rice, fruit and aquatic production hub in Vietnam but is also one of the regions in the country most vulnerable to climate change. 

“When optimized, the Mekong Delta could be a gem in Vietnam’s tourism sector that is comparable to some of the world’s famous river tourism destinations, like the Nile Delta in Egypt,” said Mr. Christopher Lewis Malone, BCG’s Managing Director in Vietnam.

A preliminary estimate by BCG shows that an additional 300,000 jobs could be generated in the tourism sector by 2025.

The cooperation between the Can Tho City People’s Committee, Novaland, BCG and MBBank is expected to connect and attract international organizations like the World Bank, the International Finance Corporation (IFC), and the Asian Development Bank (ADB) to fund climate change adaptation in the Mekong Delta.

Appreciating the project, Prime Minister Phuc said it is crucial to turn risks into opportunities and challenges into actions in the Mekong Delta. He said he encourages ideas for developing eco-tourism and community-based tourism and bringing into play the Mekong Delta’s identities.

He voiced his belief that with the BCG’s prestige and network, the firm will help the Mekong Delta become a magnet for domestic and foreign investors.

He also asked Can Tho and relevant sectors to provide favorable conditions for the project to be implemented soon so as to turn the Mekong Delta into a leading tourism destination of the world.

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