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BRG & Sumitomo open first supermarket in Vietnam

Released at: 07:05, 13/01/2019

BRG & Sumitomo open first supermarket in Vietnam

At FujiMart grand opening ceremony (Photo: Fujimart)

FujiMart opened on December 22 in Hanoi's Dong Da district.

by VET reporter

Vietnam's BRG Group and Sumitomo Group of Japan officially opened their first partnered supermarket named FujiMart at 142 Le Duan, in Hanoi's Dong Da district, on December 22.

The new supermarket aims to provide "Fresh Everyday" product complimented by the famous Japanese thoroughly service culture.

FujiMart opening ceremony

In her opening remarks, Madame Nguyen Thi Nga, BRG Group's Chairwoman said: "With our mission of creating a sustainable business that integrates into the community and offers ever improving domestic lifestyles, BRG Group always committed to bring best products and services for Vietnamese consumers. And today, BRG group and our strategic partner Sumitomo Group have the honour to bring a very successful Japanese supermarket model to Vietnam. We want to provide unique buying experience of Japan and product diversification that meet all highest standard for freshness, cleanness and safety."

Several of promotion applied during the opening time of FujiMart

FujiMart is resulted from the partnership between the two leading corporations in retail industry, therefore it is benefited from Sumitomo's experiences to operate supermarket chain over 50 years and BRG Group's rich business knowledge in Vietnam.

Mr. Keisuke Hitotsumatsu, CEO of FujiMart, for his part, said: "Both BRG and Sumitomo have great resources to invest comprehensively in this project. Besides, Sumitomo has experiences to operate supermarket chain over 50 years and BRG has knowledge a variety of business in Vietnam. Through the FujiMart retail model, both BRG and Sumitomo hope to provide Vietnamese people with the most delicious, nutritious and safe food products."

With the goal of bringing every product under slogan "Fresh Everyday" to consumers, FujiMart will apply the know-how and technology of the leading Japanese food supermarket, especially in control and ensure fresh food and Japanese service style dedicated to customers. In addition, customers can also enjoy Vietnamese and Japanese dishes available at Fujimart.

FujiMart has a total area of 1,061m2, including 914mof sale area, being located at the intersection of Kham Thien - Le Duan - Nguyen Thuong Hien streets, very convenient for customers to shopping. In particular, with the desire to bring a whole new experience to Vietnamese customers, besides the shopping area with thousands of products, there is also a dining area - where customers can enjoy sushi and sashimi, among many others dishes. Its wine and liquor area is inspired by European style. Moreover, FujiMart also provides natural experience through the "nature journey" decorated with trees and mosaic arts.

ContContentBRG Group is the leading diversified multi-sector group in Vietnam. For more information, please visit www.brggroup.vn

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