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Bostik pushing products and brand identity in Asia

Released at: 08:32, 17/10/2019

Bostik pushing products and brand identity in Asia

Photo: Bostik

Industry leader in innovative and smart adhesive solutions on a drive to penetrate into Asian region.

by Doanh Doanh

Bostik, the industry leader in innovative and smart adhesive solutions, is on a drive to penetrate into the Asian market with new adhesive technologies.

The French company is offering smart solutions to meet the pressing challenges from Industry 4.0 in Asia.

A representative from the company said that strategic target markets are Electronics, Automotive, Maintenance and Repair Operations (MRO) and After Market, and Luxury. “This is the first wave where we have launched these technologies during the APAC academy,” said the representative. “Our intention is to market these technologies to other countries within Asia.”

“Bostik is offering its UV curable formed in place gaskets, and the foamable UVFG,” said Mr. Steve Edwards, Regional Engineer Adhesives Business Director, Bositk Industrial Adhesives, APAC. “We offer solutions to pain points, with a reduction in material waste, cutting down high-labor costs and offering a high efficiency size and design.”

Bostik has a well-recognized name in the industrial market with a reliable set of products that have made their mark. In Asia, Bostik has a value proposition that fits the industrial tendency: high efficiency, automated processes, odd shape designs, smaller sizes, light in weight, less waste, and water and dust proofing. Its products offer excellent elasticity and proper rheological (liquid state) behavior. This is in addition to product quality, durability, and strength, which make products shine in this day and age of environmentally-conscious industry players.

The company is planning to get products through to the vast market in the Asian region, banking on its auto-dispensing facets that offer better repeatability and lower labor and training costs. “Our products offer less material waste, higher production efficiency, and increased competitiveness for manufactures,” said Mr. Edwards.

It will sell its products through agents and project-driven strategies. Given the huge Engineering Adhesives market, which churns around €7 billion ($7.7 billion) globally, especially in Asia, the company is expected to grow rapidly. Though there are similar competitive products in the market, customers still are still using gaskets (molded, tapes etc.). But Bostik is offering new technologies. “This is a new technology that fits with the industrial tendency,” Mr. Edwards said.

There are a lot of key competitors with companies that have strong brands and a well-established presence in the market. Thus, Bostik enters fast-growing engineering adhesives markets focusing strongly on innovation to increase its position.

Bostik is a leading global adhesive specialist in the construction, consumer, and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily life. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €2 billion ($2.2 billion), the company employs 6,000 people and has a presence in more than 50 countries and territories.

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