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Beaudy app launches in HCMC

Released at: 14:08, 28/11/2019

Beaudy app launches in HCMC

Photo: Hong Nhung (VET)

Social commerce platform also signs deal with HCMC Hair and Makeup Association.

by Khanh Chi

Beaudy, a social commerce application in beauty and cosmetics, recently announced its launch in Ho Chi Minh City, where it will act as a connection platform for users and beauty merchants developed on the web and apps.

Beaudy is using data and O2O technology to enhance the personal beauty experience and fulfill locations’ vacancies every hour. It focuses on being a pioneer in creating, distributing, and providing beauty services in today’s 4.0 era.

Users can book beauty service packages as desired, selecting the location, service, most preferential price, or time, with maximum customization according to personal needs and preferences.

In addition, Beaudy’s smart points system for each activity on the app allows users to redeem valuable gifts from partners such as Xwatch and Urbox and many others.

Beaudy will bring benefits to beauty venues and various features such as finding nearby beauty spots, smart appointment scheduling and management, top featured locations, and CRM - ERP management tools for business partners, developed by the Beaudy team.

Beaudy is the first beauty app in Vietnam pioneering the application of social commerce in the beauty industry. Social commerce will help close the gap between merchants and shoppers by using management technology.

This will help social media accounts to sell to followers, thereby increasing personal sales and also sales records for beauty businesses and brands.

The Beaudy app and the Ho Chi Minh Hair and Makeup Association also officially signed an agreement of strategic association on providing CRM - ERP technology solutions and marketing and communications for members of the association through the Beaudy app’s ecosystem.

The objective of the strategic cooperation is to develop data security solutions, enhance chain networking systems and marketing, as well as apply advanced technology into each person’s everyday beauty / self-care experience.

“Beaudy’s mission is to bridge the gap between user and merchant,” said Mr. Xa Que Nguyen, Co-founder of Beaudy. “Being a pioneer in using social commerce in the beauty industry will be a great challenge, but I believe this will not only bring success to Beaudy but also benefit everyone who is into beauty and self-care.”

Ms. Cao Thi Hong Lam, Chairman of the Ho Chi Minh City Hair and Makeup Association, believes the strategic cooperation with Beaudy marks the rapid development of O2O technology platforms in the hair and makeup industry in Ho Chi Minh City and promotes each other’s strengths to the benefit of both parties and also users.

“I hope that this cooperation will be a foundation for both sides to work together, build and provide products and services, increase the reputation of Association members, and improve the quality of products and services to meet the beauty and health care needs of each segment while creating long-term trust among consumers,” she said.

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