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Alpha King opens sales center and announces cultural ambassador

Released at: 14:52, 12/01/2019

Alpha King opens sales center and announces cultural ambassador

Photo: Hong Nhung (VET)

Real estate developer officially opens sales operations center in HCMC and appoints cultural ambassador.

by Khanh Chi

Alpha King Real Estate Development officially opened its Sales Operation Center and cultural hub, called The Sense, in Ho Chi Minh City on January 11.

The Sense is an inspirational building where the company introduces show-homes of Alpha City apartments and from its upcoming Centennial project.

Alpha King also signed a partnership with Kiwi Media, a media company with a global network, and appointed its Chairman Kim Hyung Suk as The Sense’s ambassador. Mr. Kim will be the Master of Culture and introduce outstanding cultural activities at The Sense.

The Sense has a total area of more than 2,661 sq m on three floors. Located at historic Ba Son, its design is inspired by the shape of a lotus flower; a beautiful representation of purity and the national flower of Vietnam. The name itself, meanwhile, conveys the building’s main purpose - a culture hub where all the senses are awakened with true experiences. Its meaning was also the inspiration for Ambassador Kim to compose a theme song for The Sense, called The Sense Waltz.

Kim Hyung Suk is the greatest living composer in South Korea today. He has personally composed more than 1,220 songs and original sound tracks of well-known movies such as My New Sassy Girl. The song “Mr. President” is dedicated to South Korean President Moon Jae In. His achievements make him by far the most prolific composer in South Korea.

The partnership between Alpha King and Kiwi Media is an open road to cultural exchange that provides a diverse experience for visitors to The Sense, which is a place to introduce Vietnamese culture to South Korean friends and a place for South Korean artists to showcase their talent.

“I am delighted with the partnership between Kiwi Media and Alpha King,” said Mr. Kim. “I am also proud to be the ambassador of The Sense, to bring visitors the best possible experience through music. My passion is to create and bring music closer to everyone. That’s why I always look for diversity, especially cultural diversity.”

“People can find themselves in my music,” he went on. “Vietnam is an inspirational country, with rich culture, as is Ho Chi Minh City. I am excited to be here, to explore the beauty of your culture and exchange cultural values of different countries around the world I have had the chance to visit.”

“The partnership with Mr. Kim and Kiwi Media will enrich the cultural experience at The Sense,” Mr. Jimmy Chan, CEO of Alpha King, told the event. “At Alpha King, we believe we can redefine luxury living and lay a foundation for a world-class city in Ho Chi Minh City. As a developer, we not only build buildings and shopping centers but also a home, a community, where people can communicate, share and enjoy life. And The Sense will respectfully serve the community and introduce new lifestyle possibilities to different generations.”

“We hope that through the cooperation with Master of Senses, we can introduce a higher level of splendid experiences to guests and future owners of Alpha King’s luxury residential projects. And, hopefully, Vietnamese people will love the diversity at The Sense.”

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