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Acecook to launch Japanese restaurant chain

Released at: 15:08, 08/05/2018

Acecook to launch Japanese restaurant chain

Photo: Acecook

Japanese instant noodle maker partners with Ringer Hut to open a restaurant chain in Vietnam.

by Hong Nhung

Japanese noodle maker Acecook recently signed a commercial franchise agreement with Japanese restaurant brand Ringer Hut to operate a restaurant chain in Vietnam that will provide consumers with safe, delicious, and quality food.

Accordingly, Acecook Vietnam is learning more about Ringer Hut’s unique know-how and their activities in the restaurant business. They’re preparing to launch the first Ringer Hut noodle restaurant in Vietnam within the next 4 months.

Acecook Vietnam didn’t disclose the transfer contract value but it expects to open more Ringer Hut noodle restaurants in Vietnam in the future.

“Our new restaurant will have a menu of dishes that will be processed using special techniques to bring out a delicious and traditional flavor,” said Mr. Kajiwara Junichi, General Director of Acecook Vietnam.

Ringer Hut has never opened a restaurant in Vietnam before, but this restaurant chain is very famous in Japan and has 55 years of experience in the food industry and over 750 outlets that specialize in Nagasaki Champon and Nagasaki Saraudon. In fact, Ringer Hut has licensed franchisees and has expanded its operations to countries such as Taiwan and the US. When Ringer Hut is launched in Vietnam, it will be the 15th Ringer Hut restaurant outside of Japan.

The food industry is one of the leading sectors in terms of growth in Vietnam. A study by market researcher Decision Lab shows that Vietnamese people spend around $440 million eating out per month, which is equivalent to more than $35 per month per capita. As a result, many restaurants, shops, supermarkets, convenience stores, and food courts have been springing up in crowded centers as well as in coastal areas to meet the soaring demands.

More and more restaurants have been flourishing attracting many investors. Meanwhile, Japanese restaurants in major cities have been dominating the market. According to statistics by Foody, the leading food advisor website, the total number of sushi restaurants in Vietnam has reached 1,000.

Acecook also has an advantage having been present in Vietnam for 25 years continuously leading the market of instant noodles. However, according to Euromonitor, the instant noodle market now has been declining. Sales went from more than 5 billion packets per year between 2011-2015 to less than 5 billion packets in 2016. The competition has gotten increasingly fierce too.

Acecook Vietnam now has 11 factories nationwide with a production capacity of up to 2.5 billion packets per year.

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