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7-Eleven opens doors in HCMC

Released at: 20:35, 15/06/2017

7-Eleven opens doors in HCMC

Photo: Khanh Chi

Japanese convenience store chain opens first store, in District 1, on June 15.

by Hong Nhung

The world’s largest convenience store chain, 7-Eleven, held a ribbon-cutting ceremony for its first store in Vietnam on June 15 in Ho Chi Minh City’s Saigon Trade Center, officially marking its arrival in the country.

The opening increases the number of countries where 7-Eleven has a presence to 19.

“We make efforts to not only understand our customers in Vietnam but also our employees, who together have worked hard to develop a diverse product assortment, delicious fresh food, and an innovative shopping experience,” said Mr. Tu Vu, CEO of Seven System Vietnam JSC, the master franchisee of 7-Eleven in Vietnam.

To mark the opening, 7-Eleven also introduced high-quality 7-SelectTM snacks imported directly from Japan, exclusive Slurpee drinks, and its 7REWARDS loyalty program.

The store will sell over 100 local fresh food items, most of which are popular in Vietnam’s food culture.

7-Eleven was born in 1927 and at the foundation of its success is the simple idea of “giving customers what they want, when and where they want it”.

7-Eleven Vietnam aims to open 20 stores this year and 100 over the next three years. In order to do so, the 7-Eleven team will work hard to improve every little thing to create more quality and convenience in customers’ daily lives.

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