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65 consumer goods businesses to attend German trade fair

Released at: 15:38, 10/11/2016

65 consumer goods businesses to attend German trade fair

Photo: Ambiente

Held from February 10 to 14, 2017, Ambiente Frankfurt is the world's largest consumer goods trade fair.

by Hoang Thu

Sixty-five Vietnamese enterprises will head to Frankfurt in Germany from February 10 to 14, 2017 to attend Ambiente Frankfurt 2017 - the leading international trade fair in the consumer goods sector.

Exhibitors are mostly companies who export goods such as dining tables, kitchen ware, household goods, home décor items and furnishings and are seeking potential customers. Notable names include the Duc Thanh Wood Processing JSC, the Minh Long Ceramic Company, and the Haka International Co., according to the organizer, Messe Frankfurt Exhibition GmbH.

The number of Vietnamese exhibitors attending Ambiente Frankfurt is higher than at any other consumer goods trade fair in the world, according to Mr. Stephan Kurzawski, Senior Vice President of Messe Frankfurt.

Many people question the benefit for Vietnamese enterprises of exhibiting in Germany, given the distance and cost involved. “The most important thing is how much businesses can earn from this investment,” Mr. Kurzawski said. “Meeting potential partners from more than 90 countries and thousands of visitors will involve some travel.”

Ambiente Frankfurt 2017 is expected to attract 4,700 companies from all over the world on an exhibition space of 331,000 sq m, with visitors to total 145,000. This year’s trade fair last February welcomed 4,367 enterprises from 96 countries, including 57 from Vietnam, and 137,000 visitors from 150 countries.

The Ministry of Industry and Trade has forecast that total revenue in the consumer goods-related sectors in Vietnam will hit $140 billion this year and nearly $173 billion by 2020, presenting major opportunities for local businesses to boost production and expand markets. Vietnamese consumer goods, including wooden furniture and ceramic goods, are exported to a host of markets, including the US, Japan and the EU.

Germany is a leading trade partner of Vietnam in the EU, accounting for 19 per cent of exports to the bloc. Two-way trade reached nearly $9 billion last year, an increase of 14 per cent against 2014. In the first five months of this year the figure reached over $4 billion.

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