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Joy of learning

Released at: 11:18, 19/04/2017 What's on

Joy of learning

Photos: Fuji Xerox Vietnam

Fuji Xerox Vietnam and Save the Children have recently launched the inaugural “For the Children of Tomorrow” learning materials project in rural central and northern Vietnam. This is the first industry collaboration that provides innovative, value-based learning materials to local underprivileged children in remote areas with limited education access.

This is the first industry collaboration with Save the Children, the world’s leading non-government organization for children, to resolve education disparity. It is an expansion of Fuji Xerox’s corporate flagship community engagement program, aimed at educating future generations by leveraging the best of its printing technology and the spirit of its people in improving lives in disadvantaged communities across the Asia-Pacific region. 

At Fuji Xerox, corporate social responsibility (CSR) is synonymous with corporate management. CSR values are deeply rooted in the DNA of its culture. Speaking about the project launch, Mr. Hiroshi Shimoe, President of Fuji Xerox Vietnam, said: “I’m delighted to collaborate with Save the Children to help 2,000 underprivileged local children take the first step in learning.

These children live in mountainous areas and rural towns. Through our project, I hope they can have a head start in learning. This is not a one-off corporate offering. I hope to continue the success of the ‘For the Children of Tomorrow’ project in the future.”

The contents of the materials were developed and provided by Save the Children in the Vietnamese language. Reading books are printed using Fuji Xerox’s production printing technology and published by the Bao Ngoc Printing Co., Ltd. one of its business partners.  

The learning materials are aimed at cultivating the joy of learning among children aged between 3 and 6 years old. There are eleven different story books in a set. Each book is highly visual and interactive, which is suitable for pre-school learning. The stories teach knowledge about the world we live in and core values, such as respect for the elderly, cleanliness, and honesty. Some 5,500 books will be distributed to schools in Van Chan district, northern Yen Bai province, and Tay Giang district in central Quang Nam province. 

“One of our missions is to achieve lasting change in the lives of children,” said Ms. Le Thi Thuy Duong, project representative from Save the Children. “We are pleased to find a company like Fuji Xerox Vietnam to start a unique community engagement project that can reach out to the most remote places to create reading habits, develop reading skills and Vietnamese vocabulary, as well as enhance school readiness among pre-primary school children from ethnic minorities.”

Launch events were held in Yen Bai and Quang Nam, welcoming children in pre-primary and primary education as well as teachers and parents for a day of fun learning together with Fuji Xerox Vietnam’s employees. Fuji Xerox Vietnam’s employees have been actively involved in community engagement activities since its establishment in 2010, and such activities are now involving employees in Hanoi and Da Nang. This meets one of the CSR goals of the company, which is to enhance employee engagement in Vietnam and raise their awareness about the company’s commitment in supporting the community as a corporate citizen. 

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