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BUSINESS SPOTLIGHT

AkzoNobel launches new paint line

Released at: 17:21, 26/05/2017 BUSINESS SPOTLIGHT

AkzoNobel launches new paint line

At the event to launch Dulux Ambiance to Hanoi market. Photo: AkzoNobel

Innovation at AkzoNobel marks a turning point with the launch of the Dulux Ambiance® line extension.

by Ngoc Chi

AkzoNobel has just launched an extension its superior premium paint line Dulux Ambiance®: Dulux Ambiance® 5 in 1 Diamond Glow - Hi-sheen and Dulux Ambiance®ColourMotion - Multicolour Effect.

The launch marks impressive progress in innovation at AkzoNobel, as the products bring one-of-a-kind decorative effects to homeowners while also delivering sustainable benefits to the environment.

Fascinating trend in interior home styling

Previously, paint was known as just covering walls with plain colors, and though there were thousands of paint colors available in the market, no difference was really created until it came to the launch of Dulux Ambiance® in 2015.

Divided into two primary collections - Dulux Ambiance® 5 in 1 and Dulux Ambiance® Special Effects - for the first time ever paint was able to light up the house in a unique way, offering both an attractive visual look and sensual touch. While the first collection fills the walls with shape, vivid colors, the other is a tactile thirst-quenching solution, as it provides avant-garde effects that serve the need for personalizing living space.

One of the latest members - Dulux Ambiance® 5 in 1 Diamond Glow - Hi-sheen, inherits the strengths of its siblings since the product provides smooth finishes, superior washability, and anti-bacteria, anti-mould, and anti-fungus features, and also covers hairline cracks effectively.

The other - Dulux Ambiance®ColourMotion - Multicolour Effect - exploits the interchangeable shades of color seen in nature to give the wall a unique look from different angles and under different lighting conditions.

When innovation builds sustainability

At AkzoNobel - the owner of the Dulux brand - innovation and sustainability are taken as the core values that drive all the company’s business and community activities. The two values travel in parallel to each other, as innovation starts with understanding what the customers and the environment need, and in return, sustainability drives innovation to deliver more values from fewer resources.

The painting products within the Dulux Ambiance portfolio are water-based. Compared to solvent-based paint, they are more durable on walls while ensuring safety for both the environment and human health. Noticeably, the feature of eco-friendliness is not only found in the product but is also present right from the production process, as most resources are recycled and reused if possible to maintain the lowest rate of consumption. These initiatives help to reduce the carbon footprint of AkzoNobel across the value chain, ensuring its commitment of “Doing More with Less” without compromising on quality.

“Although its cost only accounts for a small percentage of the total expenditure in a construction project, paint plays a vital role in making the living space intuitively attractive,” said Mr. Nguyen Cong Hai, Marketing Director, AkzoNobel Vietnam - Decorative Paints. “The way of using paint significantly determines the characteristics of home owners, so consumers nowadays, especially Millennials, strive to utilize the strength of colors and patterns to make their own personal statement.”

As the leading company in decorative and performance coatings, he went on, AkzoNobel understands that the possibilities of transforming living spaces with decorating solutions are endless. “Therefore, what we offer to consumers this time is a complete solution and totally new trend in interior decoration, with a combination of color and special effects to express their style.”

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