14:31 (GMT +7) - Friday 24/05/2019

BUSINESS SPOTLIGHT

AkzoNobel active in sustainable activities

Released at: 10:49, 27/04/2019 Vietnam golden dragon awards & Vietnam Excellent Brand Awards 2019

AkzoNobel active in sustainable activities

Photo: AkzoNobel Vietnam

Sustainability at heart of every action by leading paints and coatings firm.

by Hung Cao

AkzoNobel, winner of a Golden Dragon Award in the sustainable category this year, has recently launched AkzoNobel Cares, a collection of initiatives it has been implementing to promote sustainable development in communities all over the world.

Color inspiring people’s lives

It’s estimated that 70 per cent of the world’s population will be living in an urban center by 2050. For a company whose products are found in urban buildings and infrastructure, AkzoNobel has an obvious interest in the matter. That’s why Let’s Color was initiated, in which AkzoNobel helps cities face the current and future challenges of urban growth. The program reflects above all the company’s vision to improve, revitalize, and regenerate urban communities around the world.

In March and April, it stirred up the architect and urban developer community with an international seminar on the theme of Urban Heritage Preservation. More than 250 heritage experts discussed the requirements of preservation in modern society, new approaches to ensure a balance between heritage preservation and economic growth, and how to adapt foreign experience in specific cases.

The effort was also illustrated in holding the Smart City - Sustainable City Seminar in 2018 in Hanoi and Ho Chi Minh City and sponsoring both the Sustainable Real Estate Development Conference and the Association of Vietnamese Architects at the Singapore Green Building Week.

Every year, on the third Friday in August, AkzoNobel’s employees have a paid day off to take part in community activities suggested by the company. Even though such activities may be implemented throughout the year, “it is important to have a day to remind them of what should be done to give back to the community,” said Ms. Pamela Phua, General Director of AkzoNobel Vietnam.

With the theme “AkzoNobel Sharing Love”, the company volunteered workers and 60,000 liters of paint to color schools. The company also accompanied students in the Green Summer program, to repaint and draw wall paintings to renew 60 urban alleys and old apartment buildings with more than 3,000 liters of paint.

Developing the young generation

AkzoNobel last month decided to accompany the sixth edition of Orange Asean Factory in the hope of seeding sustainable thinking in the young generation and develop them both in knowledge and skills, guiding them to more meaningful contributions to Vietnam and the region.

During the 2019 program, AkzoNobel’s key leaders shared the company’s experience through initiatives about sustainability. A tour to its factory in southern Binh Duong province helped participants gain more practical knowledge about sustainable production. This was a valuable experience, according to one student in the program, as he and other participants had the first chance in their lives to see the process with their own eyes and have questions answered by the company.

Regarding the seeding effort, AkzoNobel is also a major sponsor who helps look for potential talent and build capacity in Vietnam’s construction industry through offering annual scholarships for architecture students throughout the country.

“Delivering more with less is our business credo,” Ms. Phua added. “Over recent years, AkzoNobel has made serious investments into research and development, 90 per cent of which went to developing sustainable and environmentally-friendly products that meet our customers’ demand. We also have teams of scientists who work closely with our customers around the world to develop sustainable solutions to meet the challenges we face on a daily basis.”

User comment (0)

Send comment