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"Yen Bai Specialties Week in Hanoi 2018" opens

Released at: 16:27, 30/11/2018

"Yen Bai Specialties Week in Hanoi 2018" opens

Photo: Ngoc Lan

Week to support and create added value and branding for agricultural products.

by Ngoc Lan

The “Yen Bai Specialties Week in Hanoi 2018” was officially opened on November 30 at Big C Thang Long Hanoi by the Central Group Vietnam to implement a Decision from the Ministry of Industry and Trade (MoT) on the implementation of a project on food safety.

The Decision also aims to support the expansion of the local specialties market, encouraging safe food production and trading in localities.

The program is led by the Yen Bai Provincial People’s Committee, its Department of Trade and Industry, and its Department of Agriculture and Trade Promotion, in coordination with the Central Group Vietnam to support and create added value and branding for the country’s agricultural products.

The people of Hanoi and neighboring provinces will have the opportunity to experience and purchase specialty food items that have been certified regarding food safety and are famous in northern mountainous Yen Bai province.

With many exciting promotions and activities, the event is expected to contribute significantly to promoting brands and product quality and help Yen Bai specialties be easily consumed in Hanoi and nearby, so they can develop in modern retail channels and contribute to the province’s socioeconomic development.

A representative from Department of Industry and Trade said that, in recent years, Yen Bai has concentrated on directing and promoting the quality of its products, meeting requirements in food safety and strengthening the work of image building, branding, and the promotion of specialty products of the province to consumers nationwide. “We hope that through this event, we will create a stable consumption market for specialty products from Yen Bai, thereby boosting business in the province,” he added.

A representative from the Central Group said that as a retailer and distributor, Big C and the Central Group also regularly cooperate with government departments and localities to organize marketing and promotion programs on agricultural products and local specialties, contributing to raising the brand profile of agricultural products in particular and Vietnamese goods in general. “We hope Hanoi and local consumers will support ‘Yen Bai Specialties Week in Hanoi 2018’ and help us to implement the vision of the Central Group Vietnam, which is committed to contributing to prosperity in Vietnam and improving quality of life,” he said.

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