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Meliá Hanoi to celebrate renowned La Tomatina festival

Released at: 08:29, 21/08/2019

Meliá Hanoi to celebrate renowned La Tomatina festival

Photo: Melia Hanoi Hotel

Hotel to bring vibe and fun of funkiest Spanish tradition to El Patio restaurant from August 28 to 30.

by Jessica Nguyen

The Meliá Hanoi will celebrate the world-renowned La Tomatina festival from August 28 to 30, bringing the fun of Spain’s funkiest tradition to its El Patio restaurant.

La Tomatina is held in the Valencian town of Buñol, in the east of Spain, with participants throwing tomatoes and being involved in tomato fights for entertainment.

It started on the last Wednesday of August in 1945 when some young people spent time in the town square to attend the Giants and Big-Heads figures parade. Young men decided to take part in a parade with musicians and the Giants and Big-Heads figures. The energy made one of the Big-Heads fall off, and its wearer flew into a fit of rage and began hitting everything in his path. There was a market stall of vegetables nearby, and people started to pelt each other with tomatoes until local police ended the battle.

La Tomatina was banned in the early 50s until 1957. In 2002, La Tomatina of Buñol was declared a Festivity of International Tourist Interest by the Spanish Secretary of the Department of Tourism due to its success.

Nowadays, it has become one of the most famous festivals in the world, with thousands upon thousands of people visiting the town of Buñol to join in and throw tons of tomatoes at others. The festival is also considered an opportunity for Spain to develop its tourism industry.

The La Tomatina Festival in Spain / Photo: Tomatofestivalspain.com

2018 was the 73rd time the festival has taken place and was attended by about 22,000 visitors, with 150 tons of ripe tomatoes used as “weapons”.

To mark the special festival, a number of gastronomic events introducing Spanish cuisine, especially typical dishes made from tomatoes, are held around the world.

With the remarkable success of its La Tomatina gastronomic festival in 2018, the Meliá will hold an authentic Spanish food event in late August featuring special dinner buffets. Diners will be embraced by a true Spanish gastronomical celebration, including a wide range of authentic specials such as the hotel’s signature sparkling Sangria, tapas, a Mediterranean fresh salad bar, and live cooking and grilling stations, as well as live music and fun games. A “four dine three pay” promotion is on offer.

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide and the leader in the Spanish market, with more than 380 hotels (existing and in the pipeline) throughout more than 40 countries and territories on four continents, operating under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, Sol by Meliá, and TRYP by Wyndham.

In Vietnam, Meliá Hotels International was the very first hotel management brand to have a flagship hotel, Meliá Hanoi, in 1999.

Meliá Hotels International is now operating Meliá Hanoi, Meliá Ba Vi Mountain Retreat in Hanoi’s outskirts, Meliá Danang Beach Resort in Da Nang city, Meliá Ho Tram Beach Resort in Ba Ria Vung Tau province, Sol Beach House Phu Quoc on Phu Quoc Island, and the recently-opened INNSiDE by Meliá Saigon Central in Ho Chi Minh City.

Others in the pipeline include Meliá Ninh Binh in Ninh Binh province, Meliá Hoi An in Hoi An ancient town, Meliá Cam Ranh Bay in Khanh Hoa province, and Meliá Phu Quoc on Phu Quoc Island.

Vietnam and Spain this year celebrate ten years of establishing a strategic partnership, in which tourism is a potential field of cooperation and an important channel for regular relations between the people of the two countries. In recent years, Spanish tourists to Vietnam have continued to increase. In the first seven months of this year they totaled some 35,000, an increase of 109 per cent over the same period of 2018.

Vietnam is also the main trading partner of Spain in ASEAN. Two-way trade over the last ten years increased at an average of about 15 per cent each year, reaching more than $3 billion in 2017. The two sides have set a target of bringing trade turnover to $5 billion by 2020.

In terms of development cooperation, Spain prioritizes relations with Vietnam and has spent more than $300 million on bilateral and multilateral cooperation projects over the past ten years. It is currently spending about $350 million on infrastructure projects in Vietnam, such as Metro Line No.5 in Ho Chi Minh City.

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