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Marriot International launches Club Marriot

Released at: 14:57, 04/12/2017

Marriot International launches Club Marriot

Photo: Marriot

Hotelier introduces one of the largest integrated loyalty programs in Vietnam.

by Khanh Chi

Marriott International has recently launched the new Club Marriott in Vietnam, a leading dining loyalty program that integrates three powerful dining loyalty programs: Club Marriott, Eat Drink & More, and Star Privilege into a single paid membership program.

The newly combined Club Marriott provides members with more choices and benefits whenever they dine out in their hometowns or visit one of the 250 participating hotels across 16 brands in 13 countries in the region, with more hotels joining every month. The program offers locally-relevant benefits with a sharp focus on showcasing their innovative dining concepts and memorable experiences to position Marriott hotels as the preferred place where locals will meet, eat, and drink.

“Club Marriott is the most eminent food and beverage loyalty program of its kind in Asia-Pacific - rewarding and recognizing our guests with great experiences and exclusive benefits across our new portfolio of brands under Marriott International,” said Mr. Ralph Frehner, Vice President, Food and Beverage, Asia-Pacific for Marriott International.

“At its core, we know great food brings people together in this region, which is why positioning our hotels as the favorite destinations where locals go to meet, eat, and drink is so compelling that it has over 200,000 members - and the number is growing - who are actively enjoying the program. Club Marriott gives us the platform to drive loyalty that extends even beyond a stay, via rewarding and recognizing the ‘local member’ through exclusive benefits and memorable experiences across a vast variety of brands.”

The participating hotels in Vietnam offer a flat 30 per cent discount on food and beverages to the local members who have enrolled in the program in Ho Chi Minh City and Hanoi. To reward loyalty, complimentary vouchers to showcase restaurants, a wide array of benefits for group dining, and exclusive offers for special occasions are also included.

The program includes experiences that go beyond food and beverages. Members will receive welcome amenities, significant room discounts, upgrades and spa vouchers at participating hotels, and enjoy birthday offers as well as access to exclusive events. Membership is recognized with up to 20 per cent off food and beverages and the best available room rates in over 250 participating hotels in Hong Kong and Asia-Pacific, across 16 brands in 13 countries.

Following the launch in Vietnam, the newly combined Club Marriott program will soon be launched in other key countries in the Asia-Pacific region such as Japan, South Korea, Malaysia, the Philippines, Indonesia, Guam, and Thailand.

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