Vietnam welcomed 740,000 visitors from Japan last year, while 233,000 Vietnamese holidaymakers travelled to Japan.
A representative office of the Japan National Tourism Organization (JNTO) was opened in Hanoi on March 28 as part of the two countries’ efforts to boost bilateral tourism cooperation, the Vietnam News Agency reports.
During the opening ceremony, the Vietnam National Administration of Tourism (VNAT) and JNTO signed a Memorandum of Understanding to enhance destination promotion, visitor exchanges, and the sharing of experience and information in areas of mutual interest.
Speaking at the event, VNAT Director Nguyen Van Tuan gave attendees an overview of the development in Vietnam-Japan tourism cooperation from 2010 to 2016. Growth in Japanese tourists has averaged 9 per cent annually over the last six years. The country welcomed approximately 740,000 visitors from Japan last year, up 10 per cent against 2015, he said.
Meanwhile, as many as 233,000 Vietnamese holidaymakers travelled to Japan last year, a year-on-year increase of 26 per cent, he added.
He said that the opening of the JNTO representative office is expected to fuel tours between the two countries.
For his part, JNTO President Ryoichi Matsuyama said it plans to launch dozens of tours to Japan so that Vietnamese travelers can experience Japanese cuisine, cherry blossoms, and festivals, among other attractions.
Head of the JNTO representative office, Mr. Takahashi Ayumi, vowed to support Vietnamese tour operators selling tours to Japan.
The office will take part in the 2017 Vietnam International Travel Mart on April 6-9.