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Golfasian globalizes Vietnam's 'Golf Coast'

Released at: 14:00, 19/04/2019

Golfasian globalizes Vietnam's 'Golf Coast'

Photo: Laguna Golf Lang Co

Tour company joins efforts to promote golf courses in Vietnam's central region.

by Doanh Doanh

Asia’s leading golf tour company, Golfasian, has joined the push to promote central Vietnam as one of the region’s foremost places to play.

The Thailand and Vietnam-based operator signed a strategic partnership with Vietnam Golf Coast, a destination marketing organization (DMO) that links six of the area’s best signature golf courses, including Laguna Golf Lang Co.

Inaugurated in early 2019, the DMO - which also includes Ba Na Hills Golf Club, BRG Da Nang Golf Club, Montgomerie Links, Vinpearl Golf Nam Hoi An, and the soon-to-open Hoiana Shores among its members - was founded to capture the attention of avid golfers worldwide.

According to those within the group, Golfasian’s track record in arranging bucket-list vacations in Southeast Asia for groups and individuals makes it uniquely equipped to help deliver the message that central Vietnam is going places as a golf destination.

Established in Bangkok in 1997, Golfasian’s recognition as Asia’s leading dedicated golf tour operator is well-known. A membership base numbering over 160,000 is testament to the operator’s reach while high numbers of repeat customers and referrals reflect strong levels of customer satisfaction.

“It’s a real boost for us to have an operator as able as Golfasian on board,” said Mr. Adam Calver, Director of Golf at Laguna Golf Lang Co. “It has been the leader in golf tourism throughout Southeast Asia for the past two decades and been named ‘Best Tour Operator in Vietnam’ for several years running. We are therefore delighted to announce this strategic partnership as we aim to grow the game in central Vietnam.”

With high-quality layouts designed by some of the biggest names in golf architecture along with vibrant cities, incredible beaches, and hotels as well as enviable infrastructure, central Vietnam already has a reputation as one of Asia’s most complete golf destinations.

And it is hoped that a coordinated push to bring golfers to the area will serve to build on the area’s glittering appeal.

“Central Vietnam is certainly one of the best golf destinations in the region,” said Mr. Mark Siegel, Managing Director of Golfasian. “There’s everything from traditional links-style golf to tropical garden-style layouts. Together we can showcase all these great courses as well as the compelling tourism activities available in this part of Vietnam.”

Indeed, the operator’s expertise in tying golf to other draws such as cuisine, heritage, and shopping will be key in its involvement with Vietnam “Golf Coast”.

“Each member of the group is committed to delivering exceptional golf experiences,” Mr. Calver said. “But partnering with Golfasian will ensure that the entire package is perfect. Working with Mark gives us confidence that guests will really get the best out of the courses and the whole area.”

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