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Biz Traveler

ASIA DMC sets up representation in UK

Released at: 12:00, 06/05/2017

ASIA DMC sets up representation in UK


Mr. Gary Toshack appointed Director of Sales and Marketing UK as company aims at UK's outbound travel market.

by Tue Lam

The Hanoi-based regional tour operator ASIA DMC has weighed in in support of the UK’s outbound travel market by setting up representation in the country to offer its luxury programs of personalized travel itineraries in Southeast Asia.

The UK representation is headed by highly creative travel planner Mr. Gary Toshack, who has been appointed as Director of Sales and Marketing UK and who has over 12 years of experience in developing bespoke, high-end tour itineraries throughout Asia, specializing in China and Southeast Asia, including leading expeditions to remote corners of the region with his former companies China Links and Discover China.

“It’s a massively challenging position and one that is hugely exciting,” he said. “Classic touring in Asia has traditionally been very successfully sold in the UK in clear and ordered components. While we will still offer traditional touring modules, we will introduce a dynamic, personalized range of content featured in the DMC’s 2017 collection ‘Spirit of Travel’ for UK tour operators that will offer a ‘Rolls Royce’ approach to Southeast Asia travel.”

Mr. Gary Toshack, UK Director of Sales and Marketing at ASIA DMC

ASIA DMC unveiled its new brand identity at the World Travel Market in London in 2016, rebranding itself from HG Travel, a Hanoi-born operator that had operated under its original name for 20 years, setting its sights on accelerated growth throughout Asia with office openings and senior appointments in key destinations.

These included the hiring of Mr. Linh Le in the role of Group Managing Director, who has led the development of the business and its expansion with the establishment of offices in key inbound source markets into Asia and the move to offering responsible and tailored travel experiences for trade partners.

“We are delighted to welcome Gary to the team,” said Mr. Le. “His experience and passion for developing innovative travel programs makes him an important addition as we seek differentiation in a sophisticated travel market. It is an important and timely step for us as we have great faith in the upscale UK outbound travel market, which is where we will focus and where we feel personalized travel offerings are underserved.”

In recent years, Vietnam has become an emerging destination for British tourists. According to the General Statistics Office, the number of visitors from the UK to Vietnam in the 2007-2014 period increased steadily. Many international travel companies said that 65 per cent of UK travelers choose Vietnam as their destination because of its culture and natural environment.

ASIA DMC is one of the leading destination management companies in Southeast Asia, dedicated to B2B trade. Founded in 1997 in Hanoi where the company is headquartered, ASIA DMC welcomes guests to Vietnam, Laos, Cambodia, Thailand and Myanmar, where it operates offices led by highly experienced international and local native-speaking professionals.

It works closely with the HG Foundation, which is leading numerous community and environmental initiatives around the region and which is owned and managed by parent company HG Holdings.

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