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AccorHotels to boost presence in Vietnam

Released at: 19:05, 06/09/2017

AccorHotels to boost presence in Vietnam

Photos: AccorHotels

Mr. Patrick Basset, Chief Operating Officer for AccorHotels Upper Southeast and Northeast Asia, tells VET of the group's operations in Vietnam.

by Linh San

 Mr. Patrick Basset, Chief Operating Officer for AccorHotels Upper Southeast and Northeast Asia

Based on the operations of AccorHotels’ branded hotels in Vietnam, what do you think about recent developments in the country’s hospitality sector?

Tourism in Vietnam has really been booming, particularly in the last two years, and the country is now on the fast-track to becoming an extremely popular destination.

The Vietnam National Administration of Tourism reported that more than 10 million international visitors came to Vietnam in 2016, equivalent to a 26 per cent increase over 2015, and the total contribution of Vietnam’s tourism sector in 2016 was $18 billion. This year, tourism grew by 26 per cent in May compared to May last year. These figures show that the country has been successfully asserting its position as one of the most attractive tourism destinations.

The new e-visa granting procedures for foreign citizens implemented this year and additional low-cost airline carriers are encouraging people to travel to Vietnam, boosting the need for quality accommodation and facilitating the growth of AccorHotels.

There has been an increasing number of internationally-branded hotels opening in Vietnam over the past two years. What are your plans for the development of AccorHotels in Vietnam by 2020?

AccorHotels will be opening another 15 hotels in the country by 2020, bringing our total portfolio to 39. We are growing our presence in locations such as Phu Quoc Island, Hai Phong, Sapa, Nha Trang, and Hanoi. With a wide spectrum of brands - from luxury to economy - AccorHotels strives to cater to the needs of every guest.

International travelers remain the main source of guests at our upscale hotels. However, we have noticed an increasing number of domestic guests. Hence, we are reinforcing our commitment to the highest level of service quality at our luxury brands - Sofitel, Pullman, MGallery by Sofitel, and Grand Mercure.

We are also putting greater emphasis on our food & beverage offerings at our hotels by bringing new concepts of restaurants and bars, recruiting employees with strong personalities and providing healthy and sustainable food to our guests.

You noted an increasing number of domestic guests staying at your hotels. What is your strategy to attract middle-income Vietnamese?

To attract Vietnamese travelers with rising disposable income, AccorHotels offers luxury and upscale brands such as Sofitel, Pullman, MGallery by Sofitel, and Grand Mercure.

  • Sofitel offers a uniquely elegant experience of the French “art de vivre”. The Sofitel Legend Metropole Hanoi, for instance, remains an excellent example of a hotel with rich history and traditions, allowing guests to savor French art de vivre blended with elegant Vietnamese touches.
  • MGallery by Sofitel is AccorHotels’ collection of inimitably enchanting, historic boutique hotels.
  • Pullman Hotels & Resorts offers hyper-connected travelers an experience that combines both efficiency and wellness.
  • Grand Mercure is a cultural touchstone in each destination, capturing guests’ imagination and bringing local stories to life. 

Each brand provides unique and distinctive experiences to guests. Vietnamese travelers can therefore choose the brand that best suits their travel needs.

Our hotels are also adapting their menus and offering authentic Vietnamese cuisine to welcome Vietnamese resident as well as non-resident guests at their restaurants and bars.

In Vietnam, AccorHotels is now managing 24 hotels with 5,369 rooms in a wide range of brands, from Sofitel to ibis, in eight key cities.

What are the challenges facing AccorHotels in seeking exposure in Vietnam?

Vietnam is famous for its amazing natural scenery, friendly people, and cuisine. We look forward to seeing more destination-driven marketing campaigns by the Vietnam Tourism Board as well as TV series and write-ups on international media channels to promote Vietnam not only as a tourist destination but also an attractive MICE destination.

Easier access to our hotels through better infrastructure will help AccorHotels gain greater exposure. We look forward to more direct routes operated by airlines for international travelers to access Phu Quoc Island.

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