13:19 (GMT +7) - Saturday 18/08/2018

Banking & Finance

Shinhan Bank & MuaBanNhaDat.vn strike partnership

Released at: 16:40, 31/07/2018

Shinhan Bank & MuaBanNhaDat.vn strike partnership

Photo: Shinhan Bank Vietnam

Property portal to act as a bridge connecting users in need with financial consultants at Shinhan Bank.

by Hoang An

Shinhan Bank Vietnam has officially announced a partnership with MuaBanNhaDat.vn to promote the Shinhan Bank brand name through digital marketing tools and to establish a brokerage cooperation program.

The partnership will see digital marketing tools used on MuaBanNhaDat.vn to raise awareness among users on the products and services provided by Shinhan Bank.

MuaBanNhaDat.vn’s e-communications channels will be also used as a bridge to connect users in need with financial consultants at Shinhan Bank.

Besides the digital platform partnership, Shinhan Bank and MuaBanNhaDat.vn will also conduct a brokerage cooperation program to create a connection between property brokers and the bank.

“The agreement demonstrates Shinhan Bank’s ongoing focus on developing and expanding its market share in retail banking services, typically mortgage credits,” said Mr. Shin Dong Min, CEO of Shinhan Bank Vietnam.

“This cooperation not only opens up a new channel to access customers but also enables the provision of information on banking utilities from one of the leading foreign banks in Vietnam to users of MuaBanNhaDat.vn.”

“Along with rapid digital expansion plan, our objective is to become an information gateway for real estate transactions and related sectors,” Mr. Emre Sigure, CEO of MuaBanNhaDat.vn, told the signing ceremony. “The cooperation between Shinhan Bank and MuaBanNhaDat.vn pioneers the combination of an international bank and a property portal in Vietnam. I hope the agreement will achieve initial results, as a premise of long-term cooperation”.

Along with the announcement of a comprehensive strategic cooperation agreement between Shinhan Bank in South Korea and the Zalo messenger app last June, this agreement further affirms the bank’s strategy of striking partnerships with technology partners to expand market share and provide more utilities to Vietnamese customers.

MuaBanNhadat.vn is the top property portal in Vietnam, after beginning in 2008 and receiving investment from Ringier in 2010.

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