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Banking & Finance

FE CREDIT a double winner at CEPI Asia Awards

Released at: 08:00, 01/10/2017

FE CREDIT a double winner at CEPI Asia Awards


Lender the only Vietnamese company to win at recent Cards and Electronic Payments International Asia Awards 2017.

by Khanh Chi

The VPBank Finance Company (FE CREDIT) won two awards at the prestigious Cards and Electronic Payments International (CEPI) Asia Awards 2017 in Singapore recently, becoming the only consumer finance company and the only Vietnamese company to win.

The CEPI Asia Awards are the premier regional awards reflecting the latest card and payment trends, recognizing noteworthy initiatives that have established a strong foothold in the Asia-Pacific region.

FE CREDIT won an award for “Best Technology Implementation - Front End”, for the Selfie PLUS+ feature in its PLUS+ Credit Card. The feature allows cardholders to customize their PLUS+ Credit Card using their favorite selfie, straight from their smartphone. Keeping simplicity and familiarity with existing customer behavior at the core of technology implementation makes this a winning feature.

It also won the Highly-Commended award for “Best Card Offering - South East Asia” for the PLUS+ Credit Card, the only credit card tailored to the needs of a first-time cardholder, with features like Fuel PLUS+, Education PLUS+ and Everyday Rewards PLUS+, in addition to Selfie PLUS+.

“We believe in offering relevant benefits to our valued customers on a fast and easy basis,” said Mr. Kalidas Ghose, CEO of FE CREDIT. “That is at the core of each of our initiatives. These awards are welcome recognition of our business philosophy.”

“We have focused on delivering market-leading products and features for category entrants in Vietnam,” said Mr. Nimish Dwivedi, Credit Card Business Director at FE CREDIT. “The recognition at CEPI encourages us to try harder to make things simpler, easier, and benefit-oriented.”

As one of the few pioneers in the consumer finance industry, FE CREDIT has established a solid foundation in becoming the market leader in Vietnam’s unsecured consumer loans market. It currently provides consumer lending services such as personal loans, two-wheeler loans, consumer durable loans, and credit cards. FE CREDIT has served more than 6 million customers, cooperating with 5,500 partners across 9,000 points of sale (POS) nationwide.

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