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Banking & Finance

AIA Vietnam introduces new life insurance product

Released at: 10:12, 09/05/2018

AIA Vietnam introduces new life insurance product

Photo: Khanh Chi (VET)

Life insurance company offers customers long-term protection with IntegrA.

by Hong Nhung

AIA Life Insurance Company Limited (Vietnam) has officially launched IntegrA, the newest addition to their product portfolio, which offers long-term protection against disability and critical illness for customers. 

This is AIA Vietnam’s most premium life insurance product, according to AIA Vietnam. It’s expected to become AIA Vietnam’s core product and is proof of AIA’s long-term commitment to accompany customers throughout their lives, helping them live healthier, longer, better lives. 

In a recent report, Nielsen showed that Vietnamese consumers still had a strong affinity for saving and good health remained as one of their top concerns. Vietnamese nowadays tend to spend more on improving their daily living standards. They also have started to plan for long term financial stability for themselves and their loved ones so that their lifestyles aren’t compromised when they get older, especially now that the Vietnamese average life expectancy has increased significantly. In other words, the needs for long term protection has increased in the recent years, particularly for the younger Vietnamese generation who prefer to develop their own businesses or work freelance.

To satisfy the evolving needs of their customers, AIA Vietnam has launched IntegrA, a disability, critical illness and long-term care life insurance product. It helps customers stay ahead in long term financial planning, protecting them and their family against unfortunate incidents that might happen in the future.

Unlike other products, IntegrA prepares customers financially against unfortunate critical illnesses and disabilities, and the product also provides long-term care, which includes monthly claims, to support customers with disabilities at old ages.

With IntegrA, AIA Vietnam wants to offer customers the most premium protection plan and help the Vietnamese people live healthier, longer and better lives.

“AIA has officially launched IntegrA, a new life insurance product to enhance its brand promise - healthier, longer, better lives,” said Mr. Wayne Besant, CEO of AIA Vietnam. “IntegrA will provide an optimal solution to protect our customers’ lives and assist them when unexpected health issues occur. This long-term protection product shows our commitment to the Vietnamese people throughout their entire lives, helping people to get the best possible preparation for a better life. We hope this will set a trend in the insurance industry in Vietnam, for the benefit of all people.”

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